If you’ve ever wondered – with all of the marketing options out there – what’s the best marketing for your business, then we’re here to help sort that out beginning with one-on-one conversation. Your success is our success.
We understand small business, and we know you can’t afford to waste money on folks who aren’t, and never will be, your customer. We’ll help identify your customer and match your product or service to YOUR audience. Today there are so many marketing choices it can lead to confusion, and we know you can’t afford to be wrong. That’s why, even though we have media option that you never dreamed of, our philosophy is ‘if you can’t measure response, don’t do it!’.
Why? Spam that’s choking your inbox suddenly makes stuff in your mailbox not so junky anymore! The professionals at the DM Shop know there’s an art to making it work. Direct marketing allows you to test markets, offer and timing. Direct mail is the leading driver to the online experience.Learn More →
Choose the most effective way to reach your target market whether it’s print, targeted mailing lists, lifestyle television or tourists in their hotel rooms.Learn More →
Bob Perlstein and Diane Sparks take their big business experience and fundamental marketing principles and apply them to small business marketing in the real world. They meet you where you are to take you to where you want to be.Learn More →
I have used the list services of The DM Shop for the past 4 years. They supply more than 2 million quality names each year for the promotion of our national touring shows in 75 venues annually. It is a tedious task with a lot of moving parts that requires attention to detail. For targeted mailings, they provide the best list selection every time and as for service, well it’s STUPENDOUS, FAST, and COMPLETE!
“Biltmore has been partnering with the Chart Group for several years. We have seen an increase in sales at the front desk of the hotels as a result of the in-room video. I would encourage businesses targeting visitors to start with the in-room hotel video for additional exposure or bump up in sales.”
“TourVideo Network is something that people actually mention to me when they come in. We have had some really nice response, especially like the positive impact on first-time folks. If an advertiser sitting on the fence wondering whether or not to use TourVideo…….think about the person sitting on the fence wondering about what the heck to do tonight. The video allows for a highly personal connection to the viewer —- a “This is who I am. Come in to see me!” They do a nice job with production. It’s clean, world-class, high-quality stuff.”
“Hands down, RSVP delivers the best ROI of all the direct-mail we have tried.
And, our closing rate per lead is over 80%”
“2016 will be 8th year mailing with RSVP…it reaches our target audience and the homeowners are income-qualified.
It is a must-have in our marketing plans.”
“Thank you, Bob for convincing me to use Charter targeted TV programming to increase my restaurant’s business. We saw a significant increase in new customers when we promoted our restaurant during NFL football season and the NCAA March Madness event. Based on the results we achieved using Charter Spectrum TV programming, I’m ready to look at other targeted channel spots.”
“The DM Shop has provided excellent service and outstanding lists for Design One’s clients for many years. Their expertise and customer service has always been exceptional.”
“I really like the way you presented media and marketing ideas to us. Most importantly, I’m glad we took advantage of your experience and expertise. After 52 years of serving the Asheville community I didn’t think it was possible to capture new customers, but through your recommendations we have been successful in achieving that. Thanks again Bob.”
Eric, Owner of Vinnie’s Neighborhood Italian, Asheville, NC
Allison, North Carolina Arboretum, Asheville, NC
Gerry, Mellow Mushroom Restaurant, Asheville, NC