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828-545-9293

MARKETING CHANNELS

Marketing Simplified

We offer our experience so that you can focus on growing your business. Our fundamental, no-nonsense marketing approach, along with our custom one-on-one dialogue assures your company of the right service, tailored to your business, with the emphasis on response.

Direct Mail Marketing

Postal mail has survived the invasion of digital marketing because it has a lasting value.  It gets noticed and read — especially if it’s a postcard.  It provides a visual beyond a subject line.  It allows you to select your audience and it’s 100% measurable.  And, there are affordable ways to use it.

We’ve been using Direct Mail successfully for years. Look through what we have to offer and give us a call. We’ll put together a custom plan for your business that will target your customer, and work for your budget. Let’s talk! 828-545-9293

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Solo Direct Mail/Targeted Direct Marketing

Your mailing piece stands alone. It is addressed to a specific person or household and you can target your exact market with laser precision.  You can select the geographic area (where); the demographic makeup (who); lifestyle/interests (why); and people going through a lifestyle change such as new moms, new movers, empty nesters (when).  There is no waste in properly targeted direct mail.  For business-to-business direct mail you can reach other businesses using information that is relevant to you. 

Saturation Direct Mail

Your product/service applies to everyone and you want to blanket an area.  Typically these mailers are addressed to “Residents”.

Coop Direct Mail

Your offer is included with others and packaged cooperatively to reduce cost of mailing.

Direct Mail 101

Four elements to a direct mail campaign: 

  •  Market – Who’s your target & how do you find them?
  •  Offer – What can you give a potential customer to get them in your door?
  • Package – What images do you use/how do you present yourself?
  • Timing – When is the best time to advertise/promote your business?

– Incorporate an action step so that results can be measured on the front end (initial response) & back end (conversion to sale or qualified lead)
– The mailing list is as important as the offer or the package
– Direct mail is especially effective for offers to the mature market or new residents
– Direct mail can be tested for less money than print, TV, radio, billboards, or other paid media
– Direct mail is the leading driver to the online experience

Digital and Online Target Marketing

Digital Devices

Connect to your ideal customer wherever they are with content-aligned display ads shown on the top targeted sites frequented by your audience on any device.  Select the geography, demographics and website viewing behavior of your target market.  Excellent analytics and reporting.  Reasonable pricing from our partners at Spectrum Reach.

Pre-Roll

A great place to show a short video in front of engaged viewers as they watch news, sports and entertainment content on the TOP national and local websites and cannot be skipped.

Email Marketing

Unless your goal is only brand awareness, prospecting email works BEST combined with direct mail.  Direct mail is the leading driver to the online experience and calls attention to your website or special email offer.  By far, the best email marketing coms from your own customer list. (Most direct mail lists have matching email addresses.)

Geo-Fencing

Geo-Fencing allows clients to engage with a hyper-local target audience by setting a virtual perimeter around a defined geographic location. Using GPS technology, your message with be displayed on a users smartphone when they enter a specified location, like a mall, a sports arena, or square block area. Impressive reporting metrics available.

Lifestyle TV

TV IS STILL A POWERFUL MARKETING CHANNEL

Whether you’re a Baby Boomer or a Millenial, or anywhere in between, TV has been a part of your life. Yes, there’s the internet, but TV can still bring people together. With today’s TV experience we have the ability to target who we want. And we want to target your customer!

Along with our partner, Spectrum Reach, we offer special TV packages with a wide variety of options to choose from that are targeted to lifestyle groups matching your customer profile, and no waste. You’ll be surprised to find it’s much more affordable than you think, so contact us for a sample schedule just for you.

Select programming that fits your target market.  Charter Media has a wide variety of options to choose from.

  • Sports (ESPN, Fox Sports Net South, SportSouth, Golf, Versus, etc.)
  • News (CNN, Fox, Headline News, CNBC, MSNBC, etc.)
  • Lifestyle TV (Food Network, Travel Channel, National Geographic, HGTV, Animal Planet, Hallmark, Bravo, History, DIY, etc.)
  • Young Family viewing (ABC Family, Nickelodeon, Cartoon Network, Discovery, Disney, etc.)
  • Senior TV (Garden TV, TV Land, AMC, Turner Classic Movies, Weather, etc.)
  • Business (CNN, Fox Business, Bloomberg, CNN International, CNBC, etc.)

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Print

Asheville Lifestyle Magazine

A new upscale magazine featuring the finest in local living from homes and entertainment to philanthropy, dining and more.

Delivered to 14,000+ homes valued up to $5M each month + 400 copies delivered to qualifying doctor & dentist offices, retailers, and restaurants.

If Asheville’s affluent is your target market, this is a good place to be.

Blue Ridge Motorcycling Magazine

Reach the affluent motorcycle enthusiast in this high quality quarterly guide to motorcycling through the Blue Ridge region.  Distributed through motorcycle dealers, upscale shops, inns and hotels, restaurants, and mailed directly to motorcycle owners with proven assets and means.  10,000 copies on sale in Western NC, throughout the Blue Ridge region, Charleston, Savannah, Hilton Head and other affluent areas. 

Pet Gazette Magazine

Reach passionate pet owners in this targeted bi-monthly newspaper.  Pet Gazette is avidly read by the entire pet community  with 20,000+ readers.  Copies are distributed at pet-centric and high-traffic pickup points, including pet businesses, rescue and animal welfare locations, adoption events, select Ingles supermarkets, restaurants, coffee shops, libraries, community post offices and street newspaper boxes.  This publication is a good way to focus on your primary market and help the community. 

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