Word Of Mouth Marketing
It doesn’t get much better than word of mouth marketing, aka ‘WOM’. Every business owner agrees that when word of mouth kicks into high gear nothing works better. Best part of WOM advertising is the... Read More
Email Marketing
This month I’m talking about EMAIL MARKETING. There are different types of email marketing you can do. There is the one-way email communication from business to customer. This is suitable for most small businesses that... Read More
Marketing Tips for a New Year
I’m a fan of making resolutions for the New Year. I do it personally and I also do it for my businesses. Whether you make resolutions or not, it’s a good time to review your... Read More
For Local Business, September Feels Like The Beginning of The New Year
September is truly the start of a new year for small businesses here in Asheville and Hendersonville. Think about it. September is when activities begin again for the year. School starts; networking groups start up... Read More
It’s All About Your Customers
Okay, we’re into the New Year, ready or not. If you don’t have a complete marketing/media plan for 2015, it’s not too late to develop one to begin the 2nd quarter of this year. As... Read More
Direct Mail is Making a Marketing Comeback
Guess what’s making a comeback? Direct mail. As in postal. Really? Really! There are a few reasons: 1) Email marketing/spam that’s choking your inbox suddenly makes stuff in your mailbox not so junky anymore. 2) It... Read More
If You Love Your Business, Have a Marketing Plan
I love Asheville. I mean it. I love the easy lifestyle; the sense of community; the beauty of the mountains; the love of animals; the foodie attention; the diverse people from southern gentlemen to weird... Read More
Tips to Make 2014 Business Better
Ready to make 2014 look different and better than 2013? Here are some of the things I plan to change as well as some practical advice. Perhaps some of it will resonate with you. This... Read More